If you are one of those poor souls who “only watches the Super Bowl for the commercials” then you must have been sorely disappointed. Not only because of your inexcusable lack of appreciation for an amazing game you had sit through the entire thing, but you also had to endure quite possible THE WORST montage of overprices TV commercials ever made. Just about every ad I watched left me asking “what?” or thinking “that was inappropriate” or “not clever at all.” I will admit that this one had me laughing, but that was mostly due to the guy who says “hey dummy” resembling one of the executives where I work (for the record, he has always been respectful and great to work for). But upon reviewing it just now, I realize it is way too repetitive.
Some of the most awkward feelings I’ve felt are those in a room full of people intending to watch something benign being subjected to something utterly embarrassing. It is similar to when a friend rents a movie for a group to watch, and then when there is an inappropriate scene everyone feels compelled to blame the renter for having to watch it. This collective outrage and sense of responsibility is fascinating to me. The person who rented the movie didn’t make it, and most likely didn’t know about every minute of its content. Privately, we probably wouldn’t care that much about watching a troubling scene, or if we did, we would fast forward. But we would never think low of ourselves for merely renting the movie.
On the other hand, with the Super Bowl Ads there is no one to blame. Everyone just sits in a room and feels assaulted. The absurdity of watching something idiotic that cost close to three million dollars to produce is a particularly stressful experience. The only way to cope is to binge on more shrimp and buffalo wings.
What did you think of all the monkeys, retro references, groin shots, and stupid jokes?