In light of the last post, it is important to understand what we buy into and how marketing caters to our tastes. It would be foolish to say that I am not affected by marketing at all. In the name of confession here are my hooks:
–I shop at Kowalski’s because the environment neat and clean. I like the attention to detail and the quality of their products. Their pre-made food sections are excellent. I only have to feed myself so the budget isn’t a problem. But the biggest plus is that the store is SMALL. I don’t like crowded supermarkets at all.
–I frequent Buffalo Wild Wings often. Wings, sports, and beer come cheap and quickly complete with a number of wide screens that broadcast sporting events. It doesn’t try to be fancy and it offends yuppie sensibilities and that’s the way I like it.
–I believe in the Barnes & Noble model. Any store that has a huge selection of cheap books and lots of couches, chairs and the option to sip a hot cup of coffee knows how to sell to me. Let me use your product in a comfortable environment and I will come back again and again.
–I bet Google could get me to sell my soul to them through a nifty, easy-to-use interface. MSN, Yahoo, and whoever else deserve to be put out of business by these guys.
Here’s the stuff that doesn’t work:
–Apple has only ever managed to get me to buy and iPod and use iTunes. That is probably a success, but for as much I enjoy their products and love their advertisements I have never bought a Mac and don’t plan to. When it gets down to it I want things that are cheap, replaceable, and easy to use. PCs always win in all three categories.
–Budweiser Beer products have by far the funniest and catchiest commercials. But their beer is just plain disgusting and everyone knows it. Bud Select is their best product but it is under marketed. Get a clue.
–MTV always seemed like an avenue of selling out to me. Whenever anything gets plastered on its airwaves I want little to do with it. This has affected my taste in music significantly because my thesis has been anything that gets played on it is automatically bad. The masses are asses I always say, and whatever MTV thinks the masses want can’t be good no matter how much I might like it.(this actually affected my taste for Radiohead’s music, which terribly unfair, I know).
–TGI Fridays has this guy with blond, spiky hair doing commercials for them now which typifies the kind of atmosphere I don’t want to eat in. I confess this is prejudiced and even inconsistent (see the Buffalo Wild Wings comments above), but it has the feeling of a frat house rather than a restaurant. Whatever.